![]() So I at least try to treat myself to that experience.ĭarren, what does a management and marketing consultancy like TrinityP3 do? I find that the comfort plus and premium are really what airplanes used to be a long time ago. But I don’t mind a little bit of a business lounge. I’ve started to treat myself a bit more lately. I’m sure you spend a lot of time in business lounges. And yes, look, it’s just part of business life. So people are going to hear some of that noise, but that’s just going to make everything feel real to them. And he’s currently sitting appropriately in a business lounge about to fly. He’s founder and CEO of TrinityP3, a management and marketing consultancy in Australia, but with ties and work around the place, around everywhere. ![]() What’s up, welcome to Sweathead with Mark Pollard. In this chat, we ask whether procurement or pitch consultants have hurt the industry the most, how agencies make money from employee salaries, as well as different ways agencies can charge for their work”. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies. Then he decided to help marketers make smarter decisions with their marketing. He spent 15 years as a copywriter including working as a Creative Director at JWT. Mark described the episode in his podcast notes “Darren Woolley is Co-founder and CEO of Trinity P3. A topic that does not get the airtime it deserves. While we talked on many things, it was mainly about pitching and how the money works in advertising agencies. It was a conversation for his fabulous podcast – Sweathead. He connected with me as I sat in an airport lounge waiting to travel to Melbourne at the start of a global pandemic. At Mighty Jungle, Mark helps leaders, marketers, and agencies get out of their heads and into the wild using a combination of training, strategy, and writing, And he’s done this with The Economist, Decoded, Mozilla, Poo-Pourri, Dreampad, McCann, Havas, Vaynermedia, TBWA/ Media Arts Lab, and more. He is also an author, keynote speaker, podcaster, agent provocateur and more. ![]() Mark Pollard is the Strategy CEO at Mighty Jungle, New York City. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. This post is by Darren Woolley, Founder and Global CEO of TrinityP3.
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